Course · 6 Months

Full Stack Digital Marketing Course

Develop practical knowledge across modern digital marketing channels, search optimization, paid advertising, e-commerce, social media, AI-powered workflows and digital business growth.

  • Duration: 6 Months
  • 12 Modules
  • Practical assignments
  • Final portfolio project

Course Overview

The Full Stack Digital Marketing course gives you a complete, connected view of how businesses grow online. Over six months you start with marketing fundamentals and the customer journey, then build practical skills in SEO, AEO and GEO, Google Ads, Meta Ads, content and email marketing, e-commerce and Shopify, blogging, Pinterest, automation, AI tools and analytics.

Each module combines explanation with hands-on exercises, and the course ends with a final portfolio project that brings the skills together.

Learning Objectives

  • Plan a digital marketing strategy based on audience and competitor research
  • Research keywords and optimize websites for search engines and AI-driven search
  • Set up, track and optimize Google Ads and Meta Ads campaigns
  • Create content, email and social media plans
  • Market an online store and understand Shopify fundamentals
  • Use AI tools responsibly to speed up marketing work
  • Measure results with Google Analytics and Search Console

Your six months

Course Roadmap

How the 12 modules are spread across the six months of the course.

Month 1 Modules 1–2

Foundations & SEO

Digital marketing fundamentals, audience research, keyword research, on-page, technical and local SEO.

Month 2 Modules 3 & 6

AEO, GEO & Content

Answer and generative engine optimization, content strategy, copywriting and email marketing.

Month 3 Module 4

Google Ads & PPC

Search, display, YouTube and shopping campaigns, keyword and audience targeting, conversion tracking.

Month 4 Modules 5 & 9

Meta Ads & Social Media

Facebook and Instagram marketing, Ads Manager, creative strategy and Pinterest marketing.

Month 5 Modules 7–8

E-commerce, Shopify & Blogging

Product research, Shopify store setup, product page optimization, blogging and AdSense readiness.

Month 6 Modules 10–12

Automation, AI & Final Project

Facebook and YouTube automation, AI tools, analytics and reporting, and your final portfolio project.

Who This Course Is For

  • Students and graduates who want practical digital skills
  • Beginners who want a complete digital marketing foundation
  • Business owners who want to market their own business online
  • Freelancers and professionals who want to broaden their skills
  • Content creators and bloggers who want more reach

Prerequisites

  • Basic computer and internet skills
  • A laptop or desktop computer with a stable internet connection
  • Basic reading and writing in English
  • Willingness to practise and complete assignments
  • No previous marketing experience is required

Curriculum

Complete Course Curriculum

12 modules that build step by step from fundamentals to final projects.

Module 1: Digital Marketing Fundamentals

  • Introduction to digital marketing
  • Digital marketing channels
  • Marketing funnels
  • Audience research
  • Competitor research
  • Marketing strategy
  • Customer journey

Module 2: Search Engine Optimization

  • SEO fundamentals
  • Keyword research
  • Search intent
  • Keyword clustering
  • On-page SEO
  • Technical SEO
  • Off-page SEO
  • Link building fundamentals
  • Local SEO
  • Google Business Profile
  • Semantic SEO
  • E-commerce SEO
  • SEO audits
  • Google Search Console
  • Google Analytics

Module 3: AEO and GEO

  • Answer Engine Optimization
  • Generative Engine Optimization
  • AI search fundamentals
  • Entity optimization
  • Structured content
  • FAQ and answer-focused content
  • Topical authority
  • AI search visibility research

Module 4: Google Ads and PPC

  • Google Ads fundamentals
  • Search campaigns
  • Display advertising
  • YouTube advertising
  • Shopping campaign fundamentals
  • Keyword targeting
  • Audience targeting
  • Conversion tracking
  • Campaign optimization
  • Reporting

Module 5: Meta Ads and Social Media Marketing

  • Facebook marketing
  • Instagram marketing
  • Meta Business Suite
  • Facebook Ads Manager
  • Campaign objectives
  • Audience research
  • Creative strategy
  • Ad copywriting
  • Retargeting fundamentals
  • Campaign analysis

Module 6: Content and Email Marketing

  • Content marketing strategy
  • Content calendars
  • Blog writing
  • Copywriting
  • Email marketing fundamentals
  • Email campaign planning
  • Lead nurturing
  • Newsletter strategy
  • Marketing automation fundamentals

Module 7: E-commerce Marketing and Shopify

  • E-commerce fundamentals
  • Online store marketing
  • Product page optimization
  • Product research
  • Competitor analysis
  • Product feed fundamentals
  • Shopify platform fundamentals
  • Shopify store setup
  • Collection structure
  • E-commerce conversion optimization
  • E-commerce advertising

Module 8: Blogging and Google AdSense

  • Blogging fundamentals
  • Niche research
  • Blog keyword research
  • Content planning
  • Topic clusters
  • Blog SEO
  • Organic traffic strategy
  • Website quality
  • AdSense fundamentals
  • Policy and readiness requirements
  • Monetization basics

Note: Google independently decides whether a website is approved for AdSense. The course teaches readiness and policy requirements; approval cannot be guaranteed.

Module 9: Pinterest Marketing

  • Pinterest fundamentals
  • Pinterest business accounts
  • Pinterest keyword research
  • Profile optimization
  • Board creation
  • Pin design
  • Pin titles and descriptions
  • Pinterest SEO
  • Blog traffic strategy
  • Pinterest analytics

Module 10: Facebook and YouTube Automation

  • Facebook page management
  • Content scheduling
  • Social media workflows
  • AI-assisted content planning
  • Facebook automation tools
  • YouTube channel setup
  • YouTube niche research
  • YouTube keyword research
  • Video scripting
  • Thumbnail planning
  • Video publishing
  • YouTube SEO
  • Content repurposing
  • YouTube analytics
  • Responsible automation and platform policies

Automation must comply with Facebook, YouTube and other platform policies. We teach responsible workflows and do not support spam, fake engagement, unauthorized reuse of content or artificial views.

Module 11: AI Tools and Practical Marketing

  • AI for keyword research
  • AI content workflows
  • AI-assisted SEO
  • AI for ad copywriting
  • AI image generation
  • AI video creation fundamentals
  • AI research and productivity
  • Marketing workflow automation

Module 12: Analytics and Final Projects

  • Google Analytics fundamentals
  • Google Search Console
  • Conversion tracking
  • Performance reports
  • Marketing KPIs
  • Campaign analysis
  • SEO reporting
  • Practical marketing projects
  • Final portfolio project
Learners working on practical tasks at their computers

Tools You Will Work With

Tools and platforms may be updated as the industry changes.

  • Google Search Console
  • Google Analytics
  • Google Business Profile
  • Google Ads
  • Meta Business Suite
  • Facebook Ads Manager
  • Shopify
  • WordPress
  • Pinterest Business
  • YouTube Studio
  • Email marketing platforms
  • AI writing and research tools
  • AI image and video tools

Practical Assignments

Throughout the course you complete practical tasks such as keyword research, an on-page SEO checklist, a Google Ads campaign plan, a Meta Ads creative brief, a content calendar, a Shopify product page review and an analytics report.

Final Project

Bring your skills together in a final portfolio project: a complete digital marketing plan for a real or sample business, covering research, SEO, paid ads, content, e-commerce or blogging, and measurement.

Digi Codexis Institute does not promise job placement, guaranteed income or guaranteed rankings. Results depend on your effort, practice and market conditions.

FAQ

Course FAQs

The course runs for 6 months and covers 12 modules.

No. The course starts with digital marketing fundamentals. You only need basic computer skills and a willingness to practise.

Yes. Module 4 covers Google Ads and PPC, and Module 5 covers Meta Ads, Facebook and Instagram marketing.

Yes. Module 7 covers e-commerce marketing, product research and Shopify fundamentals including store setup and collection structure.

No. Google independently decides AdSense approval and search rankings. The course teaches the best practices and requirements so you can prepare properly.

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